DETROIT: General Motors has promoted Randy Arickx to the role of VP of IR and corporate communications.
Arickx, who reports to GM SVP, global communications Tony Cervone, stepped up last week. He previously served as executive director of corporate communications and IR.
As part of the shift, Joanne Krell was hired at the same time as executive director of corporate communications. Krell reports to Arickx and is on Cervone’s leadership team. She joins from the Kellogg Foundation, where she was VP, communications for nearly seven years.
"A company like GM is a big portfolio and allows us to be more effective at serving our customers and focusing on things we really value to deliver shareholder value," Krell explained of the changes to Arickx's role. Arickx was not immediately available for comment.
Krell oversees 36 people in her role, and is responsible for internal comms, manufacturing and labor comms, corporate news relations, financial comms, executive comms, and comms relating to the GM brand.
"The things high on my list are communicating about business performance, employee engagement, and the company’s reputation," she said. "But overall I am focused on contributing to a great company with a terrific CEO, building on the great work here and helping make it even stronger."
Krell's first stint at GM lasted 12 years in various roles, such as director of communications for GM brands including Cadillac and Saab USA.
She said she had a "great run," but left for the Kellogg Foundation because it was an "excellent opportunity to do something different in communications in a different sector." She said she could not resist when Cervone called her about returning to GM.
"GM is in a different place now and its best days are ahead of it. I am excited to be part of that," added Krell. "This is a terrific opportunity to be part of a business I really like, which I have worked for at the corporate, product, and brand level. Now I can see it from a new perspective and contribute to the work the entire team is doing."
Cervone joined GM in May 2014 when it was in the midst of a high-profile ignition switch recall of its Chevrolet Cobalt model linked to more than 100 deaths. Since joining he has hired Joe Jacuzzi and Andrew Lipman away from Audi to lead global Chevrolet and Cadillac comms, respectively, and brought on former Exelis CCO David Albritton to lead product development comms.
He also enlisted Ray Wert, former editor-in-chief of Gawker’s auto blog Jalopnik, to help with brand storytelling.