MLB's former director of business PR, Jeff Heckelman, goes to bat for Finsbury as VP

Heckelman has been brought on to help apply Finsbury's expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

Jeff Heckelman
Jeff Heckelman

NEW YORK: Finsbury has hired Major League Baseball’s former director of business PR Jeff Heckelman as VP, a newly created position at the firm.

Heckelman started in the role this week and reports to Finsbury partner Peter Land, who joined the firm last June after serving as AOL’s comms chief. The number of people Heckelman oversees is to be determined.

He has been brought on to help apply Finsbury’s expertise in crisis communications, corporate reputation, and public policy to the sports and entertainment space.

"Everywhere I have worked to date, my focus has been on the business side of sports," said Heckelman. "Whether that is working with major corporations that sponsor leagues, teams, events, and athletes; or helping senior execs at leagues and teams and governing bodies navigate the changing media landscape."

Heckelman explained that in his new role, he will take his previous experience and apply it at a more strategic level for Finsbury and its clients.

In Heckelman’s most recent role as MLB’s director of business PR, he handled corporate communications for sponsorship, television, licensing, marketing, and advertising. He was also a key member of the team that created and managed the MLB Fan Cave social media marketing platform.

He started at MLB in 2008 and departed the organization early last year.

Prior to MLB, Heckelman spent two years at Edelman in its sports and sponsorship practice as a senior account executive, and also worked at the U.S. Tennis Association as a PR coordinator.

Finsbury, part of the WPP family of agencies, rebranded from RLM Finsbury in September 2014, and has 12 offices across nine countries. Clients include Toyota, Citi, Tribune Media, and the Fantasy Sports Trade Association.

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