European pharma body picks MHP Communications for health outcomes project

The European Federation of Pharmaceutical Industries and Associations has appointed MHP Communications and its Brussels partner agency cabinet DN to support a pan-European comms programme focused on health outcomes.

Joint work: MHP's head of health Rachel Rowson and director Con Franklin will lead the account
Joint work: MHP's head of health Rachel Rowson and director Con Franklin will lead the account

EFPIA appointed the agencies, which announced their partnership in January 2015, to the year-long brief after a competitive pitch.

The federation has 33 national trade associations and 39 major pharma firms as members, and according to an MHP announcement "actively supports the development and delivery of innovative medicines across a wide range of collaborative and research-based initiatives, as well as promoting the value of health outcomes in clinical decision-making".

The MHP-cabinet DN campaign will "focus on the pivotal role of delivering care based on health outcomes that go beyond direct clinical results and consider the individualised needs of patients", in order to achieve more sustainable healthcare systems across EU member states, MHP said.

Con Franklin, director of MHP's healthcare division, said: "There is no greater challenge in European healthcare than securing the long-term sustainability of Member State health systems. EFPIA and its membership is heavily invested in the vital role health outcomes play in improving the care situation for this and future generations."

EFPIA director of comms Andy Powrie-Smith, who joined the organisation at the start of 2015 having previously been a director of the Association of the British Pharmaceutical Industry, said: "Through its outcomes work streams in 2016, EFPIA, its member companies and associations are engaging with healthcare systems across Europe in delivering more sustainable models of healthcare delivery focused on improving patient outcomes.

"Working with MHP allows us to tap in to its undoubted expertise and enthusiasm to deliver a transformational programme of activities."

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