The 7 stories PR pros need to know on Thursday, 2.4.2016

Happening Thursday: Clinton and Sanders debate; McGraw Hill plans rebranding; Martin Shkreli on Capitol Hill; Nonprofits team up for #WorldCancerDay; Facebook celebrates Friends Day.

Hillary Clinton campaigns in New Hampshire. (Image via the Clinton campaign's Facebook page).
Hillary Clinton campaigns in New Hampshire. (Image via the Clinton campaign's Facebook page).

What to watch Thursday night: Clinton and Sanders debate
Fresh off the too-close-to-call race in Iowa, the Democratic candidates will debate on MSNBC tonight. They warmed up with a CNN town hall on Wednesday night, sparring over who’s more progressive. Clinton struggled to explain several speeches she gave that were funded by Goldman Sachs.

New this morning: New brand for McGraw Hill
After 128 years, McGraw Hill is getting ready to rebrand as S&P Financial this year. The name change is meant to emphasize its transition from its roots in publishing, according to The Wall Street Journal. Shareholders will vote on the measure in late April.

Happening Thursday morning: Shkreli on Capitol Hill
Infamous former Turing Pharmaceuticals CEO Martin Shkreli may get an earful from members of Congress today during hearings on rising drug costs, but he’s expected to exercise his Fifth Amendment rights and stay silent. Shkreli’s had a bad week: memos leaked showing he advocated even greater price hikes for Daraprim than what had been reported, and he lost $40 million in his e*trade account.

Nonprofits team up for #WorldCancerDay
The goal of the initiative is to promote research for curing and preventing the disease, as well as raising awareness and improvement treatment. Nonprofits are being urged to set aside rivalries for the day. Four groups are sending advocates wristbands in exchange for donations.

Facebook celebrates Friends Day
The social network is sending its users a Friends Day card, which they can edit, on Thursday to celebrate its 12th birthday. It’s also releasing statistics showing that the degree of separation between Facebook users has decreased, as well as videos marking the occasion.

CEO tries to put genie back in bottle
A day after making headlines by saying Amazon is planning to open hundreds of physical locations, General Growth Properties CEO Sandeep Mathrani issued a statement saying his comments don’t reflect Amazon’s plans. His comments sent shares of Barnes & Noble tumbling.

CDC’s anti-drinking recommendations mocked
The Centers for Disease Control and Prevention recommended on Wednesday that sexually active women not using birth control should avoid alcohol. The federal agency is trying to drive down the rate of fetal alcohol syndrome, but at least one critic thinks the guidelines are "bonkers."

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