Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 4/2/16

No more Zica for Tata because of Zika; Porta declares strong 2015 results; exclusive chat with Google's head of advertising; Xiaomi's US phone sales, or not; Yum beats earning expectations; China's banks close to meltdown; Japan's take on China's island building

Tata Motors to rebrand new car following Zika virus outbreak

The motor company's new 'Zica' compact vehicle will be renamed to avoid association with the virus that has been declared a global emergency.

Porta targets acquisitions after 'very strong' second half of 2015

Porta Communications says it experienced "very strong" trading in the second half of 2015, as it targets "a number of potential acquisitions" for this year.

Google's Sridhar Ramaswamy: Ad blocking, mobile video and high user expectations

Google’s head of advertising sees immense opportunity in mobile, programmatic and video. To capitalise, key players must work together to solve the ad blocking issue.

Xiaomi didn't authorize phone sales in US

Long-standing rumours that China's biggest smartphone maker would sell its well-regarded phones in the the US market were answered earlier this week... and then not.

Yum earnings beat expectations, revenue misses

Yum Brands reported an 11 percent increase in adjusted earnings that topped analyst expectations, but its revenue came in just under Wall Street estimates.

China banks months away from ‘danger territory’

Hayman Capital Management founder Kyle Bass has been ringing the alarm bells about China's banking system and the yuan for months, and now he says the day of reckoning could be just months away.

How Japan sees China's island-building 'problem'

China's buildup on islands in the South China Sea is not the act of a responsible member of the global community, a top Japanese official told CNBC.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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