Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 3/2/16

Edelman makes changes in UAE; Uber's new look; Ad-fraud: special video; Twitter gets in on CNY; eagles v drones; the Zika problem; EasyFood?

Uber's new logo, which has not gone down well in the Twittosphere
Uber's new logo, which has not gone down well in the Twittosphere

Edelman restructures UAE operation with new leadership team under Tod Donhauser

Edelman has announced a new leadership team in the United Arab Emirates, naming Edelman South Africa managing director Tod Donhauser as the new Edelman UAE chief executive, as part of a restructure following last year's acquisition of local agency Dabo & Co.

Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating.

Ad-fraud video: The $7 billion problem explained in under five minutes

Bot traffic is estimated to be worth more than drug-trafficking, but how has the industry arrived at this number? How insidious is this problem? And how hard is it to solve?

Twitter unveils first-ever Lunar New Year emojis

Twitter has released its first-ever Chinese New Year emoji in a bid to increase user engagement over Asia's premier holiday period and become the leading social platform for celebrations.

Police use eagles to fight drones

In the Netherlands, police are teaming up with raptor training company Guard From Above to deploy eagles to take out dangerous drones from the sky.

Three big things experts don’t yet know about Zika

The Zika virus outbreak is now considered an international public health emergency by the World Health Organization, a rare move that illustrates the severity of Zika and the desire to encourage further research and tackle some of the biggest unanswered questions about the virus.

Airline owner opens store selling food for 36 cents

The founder of European low-cost airline EasyJet, has expanded his horizons to open a discount food store, where UK customers can now buy everyday food products for a maximum of 25 pence (36 US cents).

Brought to you by PRWeek Asia with additional editorial support from CNBC

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