Under the newly-announced changes, Edelman Dabo houses a new brand unit, while the remainder of the Edelman UAE business will make up the new reputation unit. The two units will share some centralised functions including digital comms, creative, strategy and planning, and experiential.
Jacob Drake, former director of the Edelman UAE corporate practice, has become MD, reputation. Jason Leavy, former MD of Edelman Dabo, has been named MD, brand. Donhauser will oversee both units.
In addition, Dabo founders Camilla and Lucy d’Abo join the Edelman UAE executive committee.
Robert Holdheim, CEO of Edelman South Asia, Middle East & Africa, said: "This reorganisation represents the culmination of a long-term plan for the transformation of our UAE business. The establishment of this structure will enable us to absorb new capabilities and talent, integrate these with our existing offering and make our model more client-centric."
Donhauser said: "We are significantly expanding our offering by investing in new areas, and our structure will maximise the delivery of our talent on behalf of our clients. I am excited to be joining our sixth-largest market by revenue at such a pivotal time."
Donhauser’s appointment follows the naming of Jordan Rittenberry as MD of Edelman South Africa and the transfer of Nicola McAlpine, former general manager of Edelman UAE, as a global client lead based in New York.