Liquid Ideas picks up new F&B clients

Maker's Mark, Midori, Cape Grim and Tilda Rice all added to the firm's portfolio in 2016

Liquid Ideas' 'Great Whiskey Rumble' campaign for Beam Suntory
Liquid Ideas' 'Great Whiskey Rumble' campaign for Beam Suntory

Australian boutique agency Liquid Ideas has secured PR accounts for four new food and drink clients.

Having previously worked for alcohol maker Beam Suntory, Liquid Ideas has won the accounts for two more of its brands, Maker’s Mark whisky and Midori.

Liquid Ideas is charged with boosting the brands’ presence in the Australian market.

Moreover, Cape Grim water has also selected the agency as its PR lead.

Liquid is responsible for devising a creative digital comms strategy that includes video content, social activation and a target influencer campaign.

"The Cape Grim relaunch is an exciting win for the agency, fully utilising our in-house creatives, alongside our account team", says Sarah Myers, creative director at Liquid Ideas.

"We continue to see huge growth in demand for clever creative content and are justly proud of our talented pool of designers, videographers and copywriters who work closely with the account teams to produce fully integrated, holistic campaigns."

Finally, Liquid has also been appointed by UK rice brand Tilda.

The agency will seek to develop the brand’s relationship with local supermarkets and launch a PR strategy to enhance awareness of its products. 

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