Need to know: the top stories for Asia comms, media and marketing pros on Monday, 1/2/16

Parker & Partners hires Sheehy; Facebook and branded content; Unionpay deal with Isobar China; why China bank trouble could have global ramifications; driverless cars on London roads; the value of hosting a Super Bowl; time to travel to Canada

Parker & Partners hires new government relations director

Vincent Sheehy brings years of public affairs experience having advised both in government and opposition.

Facebook cashes in on the branded content revolution

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

Unionpay Smart forges DMP/DSP deal with Isobar China using payment data

UnionPay Smart, a subsidiary under the Chinese payment provider specialising in big-data applications, has launched a data deal with Isobar China that the two claim is the first crossover collaboration between the financial and marketing-communication industries.

A China bank contagion could blow up global markets

If the dark predictions are going to come true — that the market turmoil out of China will lead to "another 2008" — it will have to be a very different kind of crisis than the original.

New driverless vehicles head for London’s roads

The newest driverless cars for London have been revealed, but the technology isn't coming from the likes of Google or a global car manufacturer.

Here's how much is hosting the Super Bowl is worth

Long before kickoff, there's another battle that takes place that most viewers don't see, among a clutch of cities that must convince an NFL committee why they deserve to host the big game.

Bearish Canadian currency fuels bullish travel environment

If flying over Niagara Falls in a helicopter or coming face to face with a polar bear are experiences on a traveler's bucket list — but not necessarily in their budget — now may be the perfect time to visit Canada.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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