The New Influencers: Mark Miller and Ethan Hethcote

Followers: 815,000 on YouTube

Have worked with: Cricket Wireless, Pure Fix Cycles

Channels: https://www.youtube.com/user/mmabutternut/ (Miller), https://youtube.com/user/ehethcote (Hethcote)

Vloggers Mark "MarkE" Miller and boyfriend Ethan Hethcote are something of an online power couple. The two were introduced to each other by Facebook’s "people you may know" algorithm, and have since built a strong social following on their YouTube channels, where they vlog about culture, leisure, fashion, and other topics. Though their combined subscriber count hasn’t broken the million-sub milestone yet, their videos have serious reach: the couple’s "Awkward Kissing" video has been viewed 2.6 million times, and its blooper reel has been viewed 1.8 million times.

Instead of only leveraging their success to partner with established brands, the couple promotes its own brand, Everyday Productions. They, and a group of friends, use Everyday Productions to promote video and music collaborations, as well as their own branded clothing.

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