The PR Week 01.29.2016: Wendy's Twitter tiff; New York floats PR-as-lobbying rule

The PRWeek editorial teams explores the week's top PR- and communications-related news, including fast-food chain Wendy's social media spat with the Burger King

Image via El Gran Dee / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.
Image via El Gran Dee / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.

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On this episode of The PR Week:

Rival fast-food chains Wendy's and Burger King entered a Twitter duel of words. Most observers gave Wendy's the win for its "#savage" (as some Twitter users called it) takedown of Burger King's food quality, but both brands gained a notable amount of media attention and user engagement. PRWeek news editor Frank Washkuch and senior reporter Diana Bradley explore whether a brand can truly lose a social media fight if it gains free coverage.

A New York State ethics board has released guidelines that advise that some PR activity be classified as lobbying. This has implications regarding how politicians, PR pros, and journalists interact, and the guidelines have drawn broad criticism from those in the industry as well as civil liberty groups.

Freuds, a London-based PR agency, is returning to the US with the acquisition of tech PR firm Brew Media Relations, which has operations in Los Angeles, New York, and San Francisco. PRWeek editor-in-chief Steve Barrett explains the history of Freuds' attempts to crack the American market.

Plus, Twitter brings on Leslie Berland as CMO, musicians Kanye West and Wiz Khalifa generated huge media attention after a convoluted beef, Olson Engage wins work with Jim Beam, and more.

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