Hoffman wins AsiaMalls PR account

Firm will take on PR and comms duties for shopping centre management firm, and work alongside social media agencies

AsiaMalls Management has hired The Hoffman Agency as its PR firm of record for 2016.

Following a competitive pitch, Hoffman was selected to handle comms and outreach strategy for AsiaMalls, which manages six malls and one office building across Singapore.

Hoffman will handle all press and brand enquiries for AsiaMalls, as well as devise effective PR strategies to boost AsiaMalls’ position in the retail management market.

Tan Kee Yong, managing director of AsiaMalls Management, said: "We selected The Hoffman Agency because the team has a good knowledge of the local media landscape, and they have displayed the ability to conduct consistent and effective programmes for both consumer and corporate public relations outreach."

Last week AsiaMalls also brought on board startups DSTNCT and Duo Studio to handle social media work. 

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