Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 28/1/16

Inside in-house: Thyssenkrupp; KFC's reboot; new Ogilvy APAC brand management head; Facebook's Q4 earnings; AI in advertising; smart machines the future of gaming; how to win startup funding

Inside in-house: ThyssenKrupp's APAC head of communications talks local appeal and business knowhow

Tino Fritsch, head of communications, Asia Pacific at ThyssenKrupp talks about his first 18 months in the role and why he believes management skills are essential for comms professionals.

How KFC's Colonel Sanders reboot 'broke the Internet' - twice

KFC CMO Kevin Hochman talks about how the brand plans to fight urban legends about its chicken in 2016 and why Colonel Sanders resonates with millennials.

Ogilvy names new APAC head of global brand management

Adam O'Conor, CEO of Ogilvy & Mather Hong Kong, has taken on the additional post of Asia-Pacific president of global brand management.

Facebook smashes Street's highest estimates

Facebook easily topped Wall Street's most optimistic estimates for both revenue and earnings in the fourth quarter, the company announced.

Ads are about to get way more personal thanks to AI

The use of artificial intelligence (AI) in advertising is set to grow, a top marketing chief told CNBC, as brands look at new ways to target and engage consumers.

Gaming star says smart machines are the next big leap

Games that can communicate intelligently with players will be the next landmark advance in gaming, according to industry legend Robert J Mical.

How start-ups can win funding 'Hunger Games'

Technology entrepreneurs hoping to snag funds must be prepared to tweak their business models or better still, find a unique advantage.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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