Wendy's wins when Burger King tries Twitter burn

Burger King poked fun at Wendy's 4 for $4 deals last week. Wendy's didn't get mad; it got even - and then some.

Wendy's was the clear victor in its Twitter duel with Burger King
Wendy's was the clear victor in its Twitter duel with Burger King

Wendy’s social media team made mincemeat of Burger King’s attempt to one-up its 4 for $4 deal on Twitter last week.

It all started with a tweet from Wendy’s last Wednesday, promoting its meal deal.

The next day, Burger King tweeted: "5 for $4, because 5 is better than 4," with a picture of five menu items laid out on a table.

Although Burger King did not directly reference Wendy’s in its tweet, astute social media users knew what was up right away.

But Burger King’s bid to burn Wendy’s quickly backfired. Fans of the latter stepped up on Twitter to criticize the quality of Burger King’s food.

Wendy’s let the matter sizzle until one Twitter user asked the fast-food chain what it would use to fire back. Wendy’s response: "edible food."

Wendy’s simple two-word zinger was shared more than 9,000 times on Twitter as of Monday afternoon, with users applauding the chain’s comeback to end all comebacks.

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