Wendy’s social media team made mincemeat of Burger King’s attempt to one-up its 4 for $4 deal on Twitter last week.
It all started with a tweet from Wendy’s last Wednesday, promoting its meal deal.
The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP— Wendy's (@Wendys) January 20, 2016
The next day, Burger King tweeted: "5 for $4, because 5 is better than 4," with a picture of five menu items laid out on a table.
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm— Burger King (@BurgerKing) January 21, 2016
Although Burger King did not directly reference Wendy’s in its tweet, astute social media users knew what was up right away.
But Burger King’s bid to burn Wendy’s quickly backfired. Fans of the latter stepped up on Twitter to criticize the quality of Burger King’s food.
@BurgerKing No one cares about the cookie— Jonathan Lalo (@lakings39) January 21, 2016
Wendy’s let the matter sizzle until one Twitter user asked the fast-food chain what it would use to fire back. Wendy’s response: "edible food."
@bguerns13 edible food— Wendy's (@Wendys) January 22, 2016
Wendy’s simple two-word zinger was shared more than 9,000 times on Twitter as of Monday afternoon, with users applauding the chain’s comeback to end all comebacks.
@Wendys Team Wendy's. Burger King is garbage.— Andrew Marin (@ndrewmarin) January 25, 2016
.@Wendys this = either a social media promotion and demotion. Either way...legendary.— Pamela Roz (@pamelaroz) January 25, 2016
@eagleaxe814 Wooooo!— Wendy's (@Wendys) January 25, 2016
@ChubbyGamerYT Sshhhhhh! We're an undercover boss. You're blowing our cover.— Wendy's (@Wendys) January 25, 2016
@JakeDontOwn RIP the twitter game— Wendy's (@Wendys) January 25, 2016