SAN FRANCISCO: After an executive exodus this weekend, Twitter named American Express EVP of global advertising, marketing, and digital partnerships Leslie Berland as its CMO on Monday morning.
Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!— Jack (@jack) January 26, 2016
Re/code reported Sunday night that Berland, a veteran of GCI Group and Ketchum, was Twitter’s top choice for the CMO position, with the hire of a PR chief likely to follow. The appointment came after four top executives left the company this weekend, including head of product Kevin Weil and media chief Katie Jacobs Stanton. Alex Roetter, head of engineering, and human resources head Skip Schipper also departed their roles.
Twitter’s stock was down 3.6% on Monday on the news, and it has tumbled 55% over the past year as user growth has also disappointed investors.