The 7 stories PR pros need to know on Tuesday, 1.26.2016

Today: Apple earnings; Final Democratic forum before Iowa caucuses; Tax-dodge accusations in latest Johnson Controls deal; Sprint offers savings for more ads; Twitter appoints interim media head.

An Apple retail location. ("Apple store Michigan Ave" by Dweider at the English language Wikipedia. Licensed under CC BY-SA 3.0 via Wikimedia Commons).
An Apple retail location. ("Apple store Michigan Ave" by Dweider at the English language Wikipedia. Licensed under CC BY-SA 3.0 via Wikimedia Commons).

What to watch on Tuesday afternoon: Apple's earnings
Apple is set to release its first quarter (including end-of-year 2015) earnings on Tuesday afternoon. Analysts expect the numbers to be even or slightly down from last year. The results could be overshadowed by the company’s growth forecast for the next quarter, for which it could predict its first year-over-year sales drop in more than a decade.

What happened last night: Democratic town hall in Iowa
In the last major event before the Iowa Caucuses, Hillary Clinton, Bernie Sanders, and Martin O’Malley made their case to caucus-goes in the critical early state and took some awkward questions from the audience.

How the media is covering it
Politico: Clinton still doesn’t have an answer for inevitable question about her emails. The Guardian: Clinton defends her popularity among young voters; LAT: Sanders turns confrontational, Clinton emphasizes her record; Daily Beast: Voters to Hil: You’re seen as ‘dishonest.’

Elsewhere on the campaign trail
Donald Trump is threatening to skip Thursday night’s Fox News debate over his long-running beef with Megyn Kelly. South Jersey residents feel dissed by Chris Christie’s blizzard response. New ORC/CNN poll finds four in 10 Republications nationally are backing Trump. Clinton shows a warmer touch with event crowds.

Johnson Controls deal called a tax dodge
As Johnson Controls merges with Ireland-based Tyco, the company will have to fend off criticism that it’s doing so only to avoid paying its fair share of taxes in the US. Pfizer's combination with Allergan has also been criticized as a tax dodge.

How Sprint customers can save $5: More ads
Wireless carrier Sprint is giving customers the opportunity to save $5 on their monthly wireless bills. Here’s the catch: they’d have to put up with more smartphone ads, a risky play in the era of ad blockers. The option is available to Boost Mobile customers.

Twitter names interim media head
Commerce chief Nathan Hubbard is taking over as the interim leader of Twitter’s media unit after former media head Katie Stanton and three other top executives left the company this weekend. COO Adam Bain will also have some oversight over media. 

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