McCann Worldgroup Asia today announced it has appointed Samantha Strauss as the firm’s regional communications director for Asia-Pacific.
Based in Singapore, Strauss joins from BBDO Asia, where she spent three-and-a-half years leading its PR and comms strategy.
Prior to this, Strauss worked in event production and management at Haymarket in London, Singapore and Hong Kong, and also at FutureGov magazine in Singapore.
She will report to Charles Cadell, president of McCann Worldgroup APAC.
Strauss said: "McCann has a truly impressive and dynamic regional team with a strong vision for the development of the network."
Cadell said: "We are delighted to have Samantha join our regional team. She is a very talented communications expert and will be a big part of our continued emphasis on ‘Truth Well Told’ and the great work we are doing with our clients across Asia-Pacific."