Singapore-based AsiaMalls has hired startup comms firms DSTNCT and Duo Studio as its agencies of record for social media work.
DSTNCT is a creative agency focused on digital and social media, while Duo Studio is a social media content specialist.
Set up in 2001, AsiaMalls runs six shopping centres across Singapore. It has engaged DSTNCT and Duo Studio to help develop its awarness among millennials.
"We are very excited to begin our new partnership and will be focused on developing social and integrated mall experiences that will shake up the retail scene," said Stephanie Phua, co-founder of Duo Studio.
Lesner Chua, co-founder and managing director of DSTNCT, said: "We are looking forward to crafting a unique brand voice on social for all the six malls, to connect and engage the right audiences for each unique brand, beyond just likes and shares."
Stephanie Ho, executive director at AsiaMalls, said: "The young startups are relatively new names in the industry, but their innovative approach demonstrates their expertise and knowledge of the social media space.
"We are excited to be working with them to energize our brands in Singapore."