The Body Shop appoints Another Word for PR brief

The Body Shop International has retained Another Word Communications to manage corporate and sustainability comms, following a competitive pitch.

The Body Shop: Has appointed Another Word for corporate PR brief
The Body Shop: Has appointed Another Word for corporate PR brief

The brief is a new, globally focused account for The Body Shop.

Lynda Redington, founder and joint managing director of Another Word, said: "We are thrilled to be working with The Body Shop in this area. It’s a pioneer in ethical business, corporate transparency and ethical beauty. Our aim is to help the business amplify its reputation in this area."

The agency will report to Kate Levine, international director of commitment and corporate comms, who joined The Body Shop last year.

Levine added: "Another Word demonstrated both strategic insight and creative thinking in tackling our brief.  The team clearly understood the opportunities for our business and provided a fresh approach to our communications needs."

The Body Shop has more than 3,000 stores in 65 countries worldwide.

Another Word was launched last summer by former Lexis duo Reddington and Nichola Murgal.

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