The PR Week 01.15.2016: P&G's PR consolidation; Crocs' David Bowie fail

The PRWeek editorial team discusses big consolidation news, brands' differing levels of success with Bowie tweets, Bret Werner's move to MWW, and more.

P&G's HQ in Ohio. Image via Derek Jensen / Wikimedia Commons; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.
P&G's HQ in Ohio. Image via Derek Jensen / Wikimedia Commons; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.

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This week, multinational consumer goods giant Procter & Gamble announced a consolidation of its PR work with five agencies after an extensive review: Citizen Relations, DeVries Global, Hill+Knowlton Strategies, MMK+, and MSLGroup. PRWeek editor-in-chief Steve Barrett, news editor Frank Washkuch, and senior reporter Diana Bradley dig into the details of the consolidation and what it means for P&G's PR work.

Brands got a reminder this week that trying to commemorate a celebrity's passing must be done with the utmost care. Shoemaker Crocs found out the hard way after it raised ire on Twitter with a poorly received tweet that was meant to commemorate the ubiquitous David Bowie, who died from cancer on Sunday. Is there a way to respectfully tie your brand to a departed celeb? The PRWeek team looks into the issue.

Also on this week’s podcast: President Obama’s final State of the Union Address analyzed; Catalyst founder Bret Werner moves to MWW; PRWeek launches call for its global Agency Business Report; and more.

 

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