U Mobile hires Text 100 and appoints new comms head

Text 100 Malaysia will handle all PR work for the telecoms operator, which has also hired Tiffany Chew as corporate comms lead

Yeow Mei Ling
Yeow Mei Ling

U Mobile has appointed Text 100 Malaysia as the telco’s PR agency for the country, and hired Tiffany Chew as its new head of corporate communications.

Text 100, together with U Mobile’s new creative agency TBWA, will be responsible for driving brand awareness as U Mobile continues its rapid growth in the Malaysian telecoms market.

"We are thrilled to be starting 2016 with a new partnership together with one of Malaysia’s most exciting challenger brands, U Mobile," said Yeow Mei Ling, managing consultant and senior vice president of Text 100 Malaysia.

"We look forward to working with U Mobile to elevate its integrated communications outreach with the aim of raising its profile and bringing its compelling proposition to even more mobile users this year and beyond."

Chew joins U Mobile from Guinness Anchor Berhad, where she was head of communications for five years. Before that, she worked for Edelman and Ogilvy PR.

U Mobile has also hired Schrene Goh as head of marketing communications. Goh was previously head of marketing at AirAsia.

Wong Heang Tuck, CEO of U Mobile, said: "Over the past few years, U Mobile has been growing at phenomenal speeds and we are always looking to enhance our team. The appointment of both Tiffany and Schrene brings added strength to the company’s strategic communications and marketing.

"They will play a pivotal role in further elevating U Mobile’s image with our stakeholders. We are indeed excited to have these two very talented executives join our team." 

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