How 13 brands are hoping to hit the jackpot with Powerball players

Brands know you probably didn't win the Powerball jackpot. Here's how 13 are trying to cheer up customers who still aren't multimillionaires.

Three ticket-holders from California, Florida, and Tennessee are splitting the coveted $1.6 billion Powerball jackpot. The winners picked the magic combination: 4, 8, 19, 27, 34, and Powerball 10, beating the one-in-292.2 million odds.

Didn’t strike it rich? Don’t fret. Several brands tried to give Powerball users a beacon of hope on Thursday, tweeting out deals and other forms of "good news."

White Castle

American Psychological Association

Krispy Kreme

Zillow

Coca-Cola

Edible Arrangements

Sleep Number

Bob Evans Farms

Griffin Teen

New York Stock Exchange

And here is a look back at how brands tweeted, as they eagerly awaited the winning numbers.

Marshalls

Annie’s Homegrown

Trulia

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