Bowie’s son, the film director Duncan Jones, confirmed the news on Twitter this morning. Jones said his father had died peacefully after an 18-month battle with cancer.
Bowie’s star power was often harnessed in marketing campaigns, as he appeared in ads spanning four decades for brands including Pepsi, Vittel and Louis Vuitton.
1967: Popsicles "ice cream dream"
A fresh-faced Bowie promotes ice cream on a stick, in an ad directed by an up-and-coming director called Ridley Scott.
1987: Pepsi "creation"
Bowie sings alongside Tina Turner to promote the sugary soft drink.
2001: XM Satellie Radio
Bowie parodies the 1976 movie in which he starred, The Man Who Fell to Earth, by falling from the sky and crashing through the roof of a motel. He gets up and says, "I’ll never get used to that".
2003: Vittel "a new life everyday" by Ogilvy & Mather Paris
Nestlé Waters’ Vittel brand produced an ad to come out at the same time as Bowie’s 2003 album Reality. Bowie walks through a house to the soundtrack of the song Never Get Old and interacts with different versions of his alter-ego, Ziggy Stardust.
2013: Louis Vuitton: "L’invitation au Voyage"
The ad, to promote LV’s Tambour watch and Vivienne bag, stars Bowie alongside Arizona Muse, showing the journey of the Vuitton woman.