Interactive dual narrative film from WaterAid supports Deliver Life appeal

International development charity WaterAid has launched an interactive dual-narrative film featuring midwife Delia Jepson of Channel 4's One Born Every Minute, in support of its Deliver Life appeal.

The film aims to highlight the challenges of delivering babies in a maternity ward that is among the 42 per cent of healthcare facilities in Africa without safe water. It shows Jepson at work in Liverpool Women’s Hospital and midwife Juliana Msoffe in Kiomboi Hospital in rural Tanzania, providing a window into the parallel worlds of the midwives.

Produced by WaterAid’s in-house production team, the short film allows the audience to be in control of the narrative by switching between the worlds of the two midwives during a typical shift.

The film is being hosted on the WaterAid website, with a trailer published on YouTube (see below) and is being promoted by the social media channels of both Liverpool Women's Hospital and One Born Every Minute.

The film was created as part of WaterAid’s Deliver Life appeal, in which every £1 given by the UK public between 10 November and 10 February will be matched by the UK Government.

Producer Catherine Feltham said: "By sharing the experiences faced by midwives and mothers in the developing world, we hope to motivate the British public to donate to our appeal and help us raise awareness of this situation."

Jepson, who is currently visiting Kiomboi Hospital with the charity, said: "I am feeling very excited about the trip but also very nervous as I don’t really know what to expect. Clean water is the most important thing that midwives need to have to make sure that the mothers and babies are safe."

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