Twitter has moved MTV Australia to quickly apologise over a tweet during the Golden Globes that has been lampooned for being racist about two Hispanic actors.
MTV Australia’s Twitter account called for "English subtitles" and said it had "no idea" what America Ferrera and Eva Longoria were saying during their presentation, despite the two actors only speaking in English.
The TV channel hastily deleted the tweet after suffering searing and immediate criticism on social media.
An attempt to informally apologise was also poorly received before MTV Australia offered a more straightforward confession.
The tweet was sent during a joke between Ferrera and Longoria about how they have often been mistaken for other Latina actors, highlighting issues around casual racism.
In a statement to Mashable, MTV Australia's publicity manager Natasha Leivers said the tweet was made in reference to the actors' joke, but admitted it was a mistake.
"MTV’s tweet was in reference to the joke made by Eva Longoria and America Ferrera at the Golden Globes. We realise it was a poor joke and have taken the post down. We apologise for causing any offence and have decided to leave the humour to Ricky Gervais."