Need to know: the top stories for Asia comms, media and marketing pros on Friday, 8/1/16

Epic PR wins Tiger film account; Weber buys ReviveHealth; Millward Brown's new analytics tool; China's currency crisis; Uber's move to help embattled Chinese consumers; Is gold making a comeback?; why North Korea's H-bomb test puts China in a vice

Millward Brown's new analytics tool, Digital Behaviour Analytics
Millward Brown's new analytics tool, Digital Behaviour Analytics

Epic PR wins Tiger film campaign account

Agency will handle all international PR and comms for beer brand's 'Tiger Coaster Film' campaign.

Weber Shandwick buys healthcare specialist ReviveHealth

Nashville-based ReviveHealth posted US$8.7 million in revenue in 2014.

Millward Brown claims tool extracts actionable insights from digital noise

Millward Brown has launched an advanced analytics offering, Digital Behaviour Analytics (DBA), across 10 markets in Asia-Pacific.

Chinese yuan: Here's what's happening to the currency

China is playing a dangerous game with its currency, moves that could send the global economy into recession.

Uber China users get discount as relief from stock turmoil

Ride-sharing app Uber is softening the blow of China's market turmoil by offering discounts to some of its Chinese users, just hours after trading was suspended on the country's stock markets, a company spokesperson told CNBC.

Time for gold to glisten again as a safe haven?

As global equity markets tumble, analysts say it could be time for gold to shine once more as a safe buy in times of market turmoil.

Why North Korea's nuclear test puts China in a tough spot

Pyongyang's claim to have tested a hydrogen bomb on Wednesday has put China, one of its few remaining allies, in a quandary as Beijing seeks to solidify its position as a global power without compromising the region's power balance.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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