The PR Week 01.08.2016: Welcome to 2016; Chipotle's health problems grow

The PRWeek team rings in 2016 by going in-depth on the week's biggest PR-related stories, including Chipotle's ongoing operational woes, new campaigns, a notable healthcare acquisition, people moves, and more.

Image via  Mike Mozart / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Resized and cropped from original.
Image via Mike Mozart / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Resized and cropped from original.

Download

PRWeek01082016.mp3

Chipotle hasn't exactly had a great start to 2016. Not only have concerns over foodborne illnesses at the Mexican fast-food chain continued into the new year, Edelman, Chipotle's AOR since 2008, has parted ways with the company. Furthermore, an SEC filing showed that its sales dropped 30% in December and that it has been served with a subpoena tied to a norovirus incident.

Listen to this week's podcast to hear the PRWeek editorial team discuss Chipotle's predicament, plus other top stories, including a controversial ad from Windex, the National Peanut Board's nutty new spokesperson, Weber Shandwick's acquisition of healthcare specialist ReviveHealth, trends to watch for in 2016, and more.

Would you like to post a comment?

Please Sign in or register.