MWW PR hires Ked Mather from MasterCard to grow consumer practice

MWW PR has appointed Ked Mather, a former comms manager for MasterCard and Samsung, as a senior account director in its consumer practice.

Ked Mather: Former MasterCard and Samsung comms manager
Ked Mather: Former MasterCard and Samsung comms manager

Mather, who began his new role this week, is based in MWW's London office and strengthens the agency's consumer offering across the technology, media and financial services sectors.

He spent the past three years at MasterCard as senior comms manager for the UK and Ireland. Before this he worked at Samsung where he led the sponsorship comms for London 2012, delivering its best social and traditional PR results since sponsoring the IOC.

Mather has also worked agency-side for the Red Consultancy and Freuds, creating campaigns for brands and organisations including McDonald's, Samsung, LOCOG, Vodafone, McLaren Mercedes, Nike and Cobra Beer.

He said: "I was hungry to join MWW PR as it epitomises the independent agency attitude of being bold team players who can get things done efficiently. This approach excites me as the ever-changing comms landscape requires agility and speed to move quickly to deliver for clients."

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