Indian PR agency Flags Communications has been appointed the PR and marketing partner of Kairali Ayurvedic, an independent family business offering natural ayurveda wellness products and services.
Kairali operates across nine countries, running several wellness resorts and employing 700 people. Ayurveda is an alternative medicine discipline with its roots in India and is extremely popular throughout the Asian subcontinent.
The company is keen to boost its presence both domestically and globally through engaging Flags. The firm will handle all PR and communications work, including print, broadcasting, outdoor and digital.
Using insight-driven comms practices and active social engagement, among other strategies, Flags will seek to grow Kairali’s brand. The retainer is worth 25 million rupees (US$375,000).
"Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with its philosophy of promoting ayurveda to the deepest corner of this country," said PKD Nambiar, Flags’ managing director.
"Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Kairali has tremendous expectations from us, and backed by our expertise we are confident of meeting them."
KV Ramesh, managing director of Kairali, said; "We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence.
"The company's strategic understanding of the ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship."