STB retains Sinclair Communications for Hong Kong & Macau

Agency will handle Singapore government department's integrated PR strategy for the region

Kiri Sinclair
Kiri Sinclair

Singapore Tourism Board has re-appointed Sinclair Communications as its PR agency partner for Hong Kong and Macau.

Following a competitive pitch, Sinclair was retained to promote the YourSingapore brand in the specified region.

The agency has handled the account for the past three years.

YourSingapore is STB’s strategy for promoting Singapore as a must-visit tourist destination. Sinclare will handle all PR and social media work in Hong Kong and Macau.

Sinclair’s experience in the sector includes previous campaigns such as Singapore Food Guide, which was an insider’s guide to the best hawker centres tailored for Hong Kong tourists.

The agency also handled the Singapore Weekend in Hong Kong last August to celebrate Singapore’s 50th anniversary. More than half a million Hong Kong people participated.

Kiri Sinclair, managing director of Sinclair Communications, said: "We are delighted to be reappointed as Singapore Tourism Board’s PR agency for Hong Kong and Macau.

"We look forward to working with the fantastic team at Singapore Tourism Board and continuing to champion Singapore as a must-visit destination for Hong Kongers with a truly exceptional and diverse range of unique and rewarding offerings."

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