Digital edition: January 2016 issue

Welcome to the Digital Edition of the January 2016 issue of PRWeek US

Featured in this issue:

 • Newsmaker – After its 2014 recall crisis, Tony Cervone, GM's global head of comms, has fine tuned the company's PR to better understand consumers. PRWeek unveils how he steered the auto giant toward a path of transparency.

•To Serve, Protect, and Communicate – Armed with a better focus on communicating to the public and the need to be more transparent, law enforcement leaders are combating recent negative backlash in the media and among the public. PRWeek talks to comms pros at PR departments across the US including Baltimore, Atlanta, and Los Angeles about new forms of community outreach and efforts to train officers in better communication skills.

• PRWeek Awards Shortlist – PRWeek staff and industry leaders scoured through hundreds of entries representing the best the industry has to offer in terms of talent and work. Did your campaign, agency, or associate make the cut? This list represents the select few to move on to the final stage of judging. One entry on each list will be crowned the winner at PRWeek’s 2016 Awards gala in New York City in March.

• Rick Berke, executive editor at Stat, discusses the publication's strategy to make health medicine and life science content compelling across a broad audience.

• Chris Lindland, the head of Betabrand, the company behind the phenomenally successful dress pant yoga pant, says the company runs like a newsroom with editorial goals for how each product goes to market.

• Linda Boff, General Electric CMO, talks about the role of marketing and communications at the company and the motivation for the brand's storytelling efforts.

We hope you enjoy this digital edition.

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