Halpern PR appoints Lucy Melling from MSL as MD

Halpern has appointed Lucy Melling as its new managing director, after Mark Schmid's six-month stint in the role last year.

Lucy Melling: Has joined Halpern PR as managing director
Lucy Melling: Has joined Halpern PR as managing director

Melling, who began in the role on Monday, was deputy managing director of the consumer practice at MSLGroup for almost three years. She left MSL in August last year and has since been working as an independent consultant for The Communications Partnership.

She has previously held roles at Porter Novelli and was joint founding director of Mothership PR.

Melling succeeds Mark Schmid, who joined Halpern from Good Relations in April last year but left in October.

Jenny Halpern Prince, founder of Halpern, said: "We are confident that Lucy’s retail experience and consumer background is the right fit for us. Her digital expertise will also be a benefit to The&Collective."

The&Collective, a social talent agency that partners brands with social media influencers, was launched in December by The&Partnership – the WPP-backed comms agency that owns Halpern. 

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