Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 5/1/16

AIA Korea's innovative digital campaign; Taylor Herring launches new KwikFit strategy; Getty talks visual trends for 2016; China's new circuit breaker; East Asia looking good for this year; the Saudi/Iran tensions; Game of Thrones delayed

No models needed: KwikFit employees help launch the new campaign
No models needed: KwikFit employees help launch the new campaign

Case study: AIA combines new technology and family values to connect with consumers

Insurance company creates hit digital campaign using social media and television to boost brand awareness

Taylor Herring rolls out innovative 'Fit Kwik' campaign for service giant

Kwik Fit has kicked off a free 30-minute fitness class to help customers lose their 'spare tyre' by using a spare tyre.

6 visual trends to consider when designing creative in 2016

Getty Images has identified six visual trends that are taking shape across the globe and in Asia. This time ‘authenticity’ isn’t one of them.

China's new circuit breaker may have worsened drop

China tested its new system-wide circuit breaker last night. The good news is it works. The bad news is the circuit breakers themselves may be part of the problem.

Why East Asia has lots to celebrate in 2016

This fastest-growing segment of the world economy is lifting millions of its people out of poverty, and its rapidly expanding middle class is expected to provide a new source of support to struggling developed economies.

The Saudis vs. Iran: Why there won't be an oil war

Armchair analysts have been predicting an oil price war between Saudi Arabia and Iran for a while now, and escalating tensions between the countries would seem to portend a major market disruption. But that war may never come.

'Winter' isn't coming: Next Game of Thrones book delayed

George RR Martin, the author behind the "Game of Thrones" phenomenon, has revealed that he has missed not one but two deadlines for his next novel, "The Winds of Winter."

Brought to you by PRWeek Asia with additional editorial support from CNBC

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