The 5 stories PR pros need to know on Thursday morning, 12.31.2015

BBC website victim of DDoS attack; Microsoft to communicate about state-sponsored hackings; What Volkswagen has planned for CES 2016; The high cost of medication; Daily News page one takes on Cosby.

BBC website goes down, small panic ensues
With terrorism fears high in Europe, some people began to worry on Thursday morning after the BBC’s website went down. A distributed denial of service attack was to blame. The broadcaster and news agency restored the portal around noon local time.


Microsoft to tell users about state-sponsored hackings
The software giant said Wednesday that it will begin to bring email and cloud-storage users into the loop when their accounts are targeted by government-affiliated hackers. Such attacks "could be more sophisticated or more sustained than attacks from cybercriminals," corporate VP for trustworthy computing Scott Charney said in a blog post.

What Volkswagen is up to at CES
Some wondered why Volkswagen was making plans for CES at all amid its emissions scandal. The company is planning to show off its BUDD.e model, which will include long-distance electromobility concepts, says Mashable, in an attempt to flip the script.

Why middle-class patients can’t afford their medicine
The cost of medication was one of the hot topics of 2015, thanks to Martin Shkreli, and communicators said drug pricing is a high-wire act for pharma companies. The Wall Street Journal looked Thursday at why middle-class and insured customers are having trouble filling prescriptions.

Daily News delivers harsh verdict on Cosby
The New York tabloid hasn’t shied away from provocative page-one statements in recent months, and Thursday morning’s cover story on just-arraigned Bill Cosby didn’t disappoint, playing up the mounting number of sexual-assault claims against the actor.

An early look at tomorrow’s front page…COSBY FINALLY BUSTED: http://nydn.us/1mqrIoL

Posted by New York Daily News on Wednesday, December 30, 2015

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