The 5 stories PR pros need to know on Wednesday morning, 12.30.2015

Gabriel Stricker returns to Twitter; Trump previews paid media push in early states; Facebook experiments with News Feed; Obama on Comedians in Cars Getting Coffee; Spotify hit with copyright lawsuit.

Stricker returns to Google
Former Twitter comms chief Gabriel Stricker is returning to Google to lead communications and policy for its Fiber high-speed Internet service. Stricker said in July that he was leaving Twitter amid a communications strategy shift at the company, where he led public policy and comms.

Trump previews paid media push
Donald Trump has surged to the top of many Republican polls by staying in the headlines and using Twitter adroitly, but he hasn’t bought much advertising. That’s about to change. He said at a press conference — on his private jet, naturally — that he’ll buy $2 million in advertising in early voting states Iowa, New Hampshire, and South Carolina.

Facebook experiments with News Feed
The social network is letting a select group of users customize their News Feeds to include more content about food, travel, or wherever their interests lie. "People have told us they'd like new options to see and have conversations about more stories on Facebook around specific topics they're interested in," a Facebook spokesperson told The Verge.

Obama on Seinfeld Web show
President Barack Obama has sat down with Zach Galifianakis and YouTube influencers during his two terms in office. On Wednesday night, his chat with Jerry Seinfeld on the Comedians in Cars Getting Coffee program will debut on Crackle.

Spotify hit with copyright lawsuit
Singer David Lowery is suing Spotify for $150 million, saying the streaming service has illegally distributed several of his songs. Lowery is the lead singer for Cracker and Camper van Beethoven. He claims Spotify isn’t making much of an effort to find and pay artists. 

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