Six of the best features of 2015

Here are a selection of the best features which appeared in PRWeek during 2015, writes Alex Benady.

According to John Gerzema and Michael D'Antonio’s 2013 chart topping book, masculine attributes are becomingly increasingly irrelevant in the modern world.  We all need to balance them with feminine attributes such as nurturing, cooperation, communication, and sharing to succeed in modern business. How does this apply to PR?


Digital and social media have made marketing communications virtually synonymous with PR, said speakers at the PRWeek PR360 held in london in May. 


Fee income at the UK’s top 150 PR agencies grew by nearly eleven per cent last year taking it past £1bn for the first time   as  cyclical upturn in the economy combined with structural shifts in the media landscape to take the sector to new heights. 


From Ashley Cole being sick while having sex with someone who wasn’t his wife, to doping allegations in Athtletics, US basket ball stars beating their wives and FIFA being investigated by the FBI, it seems that bad behaviour has become endemic in sport. Could it possibly be something to do with the fact that sport has become platinum-plated content generating billions and billions of pounds in sponsorship and media rights.


The US-owned National Football League’s ceo  Alistair Kirkwood explains how American football, the world’s richest sport is using PR to "go native" in the UK in order  to use it as a springboard to international expansion.


We won’t be communicating in words, PR will have become even more important across all kinds of organisations, gender equality will be the norm and only hipsters will be reading the printed word. These are just a few of the predictions for 2030 offered by the future leaders of our industry, PRWeek’s 30 Under 30.

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