Yakult appoints Launch PR for 20th birthday celebrations

Probiotic drink brand Yakult has appointed Launch PR to mark its 20th birthday in the UK, following a four-way pitch.

The agency will start work in January on an integrated PR programme to celebrate the brand's heritage and ‘Every Day’ role in people’s lives.

Launch PR will initially work on a three-month project for the brand, reporting to Yakult UK PR manager Sonya Hayden. There is currently no retained agency in place.

Hayden said: "Launch’s creative thinking and results-driven mindset impressed us from the start and we’re delighted to be working with it in our anniversary year."

Launch PR founder and creative lead Johnny Pitt said: "Launch will mark its 15th birthday next year and has a proud history of working on anniversary campaigning for leading brands. Yakult has been in British people’s lives for 20 years now and that story needs celebrating."

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