Weber Shandwick to pilot Facebook at Work

Agency is first global PR firm to test Facebook's business comms and collaboration platform

Weber Shandwick today announced that it will be the first global PR agency to pilot Facebook at Work, the social media network’s service designed for businesses.

Facebook at Work has the familiarity of the public social network, with news feeds, groups and personal profiles, but is separate and only accessible to people within a company that is using it. It is aimed at creating a collaborative digital workplace for businesses.

It is not yet publicly available, and only a handful of partners companies have been selected to test Facebook at Work, of which is Weber is one.

The agency said a portion of its employees across the globe, from various teams, will pilot Facebook at Work.

"As a leading social agency, we systematically pursue beta partner opportunities that offer clients new angles for engagement," said Chris Perry, Chief Digital Officer, Weber Shandwick.

"Our partnership with Facebook for internal collaboration is particularly timely given that employee engagement is ripe for innovation and an emerging area of focus for our clients."

To evaluate Facebook at Work’s strengths and weaknesses, the selected Weber employees will gather insights on various measurements, including usage, engagement, collaboration, and connectivity.

Adam Clyne, Weber’s head of digital for EMEA, said: "A very select group of companies around the world can access Facebook at Work right now so we’re excited to be the first company to look at this from our clients’ perspective to see how it could work as a communications tool for engaging one of our clients’ key constituencies – their employees."

Julien Codorniou, director of global platform partnerships, Facebook, said: "At work it is important to collaborate with and share information with the right people.

"Everyone looks for quicker or simpler ways to work together and we believe that Facebook at Work will help create a more productive and connected workplace."

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