How 10 brands leveraged Jedi Knight social skills to celebrate Star Wars: Episode VII

Warning: If you have an aversion to lightsabers or hair buns, look away now.

Star Wars: The Force Awakens has certainly awakened creativity among a number of brands who have been real-time tweeting about the film as its opening day approaches.

The tweets follow a number of bizarre PR and marketing tie-ins – from chewing gum to makeup to fruit to planes to batteries – with the much-anticipated movie.

Check out the tweets below, you can. Warning: If you have an aversion to lightsabers or hair buns, look away now.

A&W Restaurants

Aer Lingus

Cinnamon Toast Crunch

Girl Scouts

KFC

Maytag

Olive Garden

Perrier

Weetabix

White Castle

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