Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 17/12/15

Delhi's pollution crisis; New Ogilvy talent strategy; Star Wars popularity in Asia; Disney and Alibaba's new streaming service; what the Fed hike means for emerging markets; China IPOs on the rise; early elections in Australia?

Star Wars: The Force Awakens premieres in Asia this week
Star Wars: The Force Awakens premieres in Asia this week

That 'odd-even' rule - a Delhi PR conundrum

Nikhil Khanna, managing director of Avian Media, examines Delhi's hastily arranged plan to tackle pollution by only allowing certain cars to drive on certain days, and how the PR strategy to sell it is faring.

New global Ogilvy board makes sure younger talent is tapped

Ogilvy global chair Christopher Graves will lead the 17-member board, selected from Ogilvy PR and Ogilvy & Mather, globally.

On Star Wars: China the most wide-eyed,Korea most creative, Japan most fanatic

Even the world's most anticipated new film isn't a shoo-in in Asia. As the premiere for Star Wars: The Force Awakens approaches this week, a Lamplight Analytics report shows that Japan has the largest and most engaged fan base in the region, Korea the most creative, and China the most inexperienced about the franchise. 

Disney launches Chinese streaming service with Alibaba

Disney and Alibaba are launching a Mickey Mouse-shaped device that will allow Chinese consumers to stream the company's movies, TV shows and other media.

How does the Fed hike impact emerging markets?

The US Federal Reserve finally raised interest rates after a nine-year gap, marking the end of one of the greatest monetary policy experiments of all time.

China opens the IPO floodgate

Just as initial public offerings cool down in the United States, China's IPO market is picking up.

Could Australia be heading for early elections?

Just three months after Australia received its fifth prime minister in as many years, calls are already abound for early federal elections.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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