Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 16/12/15

Daymark opens in Brisbane; Cision buys PR Newswire; moving R2-D2 refrigerators; the Fed and interest rates; South Africa's economy stalling; for-profit education in the US; America's painkiller epidemic

Aqua's moving replica R2-D2 refrigerator
Aqua's moving replica R2-D2 refrigerator

Daymark opens Brisbane office

Agency launches new office with hire of associate director Andrew McConville from Syngenta

Cision to buy PR Newswire from UBM for US$841m

Gorkana owner Cision is to acquire news distribution service PR Newswire from UBM for US$841m, in the latest acquisition for the media intelligence company.

May the fridge be with you: How Aqua is setting itself apart in white goods

With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigeratorCampaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company's broader goals to move white goods from commodities to objects of desire. 

Here’s how the Fed actually raises interest rates

For the Fed, voting to hike interest rates is the easy part. The tough work begins as US central bank officials implement the right maneuvers to ensure rates go where they want.

After Brazil, is South Africa the next EM to go bad?

Africa's most developed economy has just racked up its third finance minister in five days, raising fears among economists that the country's political and economic problems could see the country's credit rating diving into "junk" territory.

The for-profit education company targeting the whole world

With the reputation of US for-profit colleges in tatters, one company has found a convenient way to circumvent regulation in this country: by operating primarily in overseas markets.

America's painkiller epidemic grips the workplace

The director of the Centers for Disease Control and Prevention, Dr Tom Frieden, recently referred to opioid abuse — including prescription painkillers — as "a growing epidemic that is gripping our country".

Brought to you by PRWeek Asia with additional editorial support from CNBC

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