From Vocus to PR Newswire, how Cision built its empire

In the past three years, the newswire market has changed dramatically, driven by acquisition after acquisition by Cision. A quick look at how the company gobbled up many of its competitors.

(Image via Cision's Facebook page)
(Image via Cision's Facebook page)

December 15
Cision announces that it is acquiring PR Newswire from UBM for $841 million in its latest deal.

October 2015
Users see the fruits of Cision’s acquisitions as the company introduces new features to its Public Relations Edition platform uniting the technologies of several companies it acquired in the past year.

June 2015
Stakeholder engagement software company Vuelio buys the UK operations of Cision for £1.34 million.

May 2015
Cision combines the technology from Vocus and Viralheat to create two products: Cision Public Relations Edition and Cision Social Edition.

April 2015
Cision and Gorkana put their merger on hold until June amid concerns the deal would lessen competition in the production and supply of media contact databases.

March 2015
Viralheat, a social media engagement platform, becomes the latest acquisition by Cision. Its software includes rich analytics.

October 2014
Former competitors Cision and Vocus combine under the Cision brand, based in Chicago. Granat, previously the chief executive of the earlier iteration of Cision, is named CEO. It continues to operate the iContact, PRWeb, Help a Reporter Out, and Visible Technologies brands. Later that month, the new Cision strikes a deal to acquire Gorkana Group.

September 2014
In their first joint acquisition, Vocus and Cision acquire social media analytics platform Visible Technologies.

June 2014
Granat, then president and CEO of the earlier version of Cision, resigns his post to take over the company resulting from the Cision-Vocus merger.

April 2014
Already in the process of buying Vocus, private equity company GTCR acquires nearly 72% of Swedish-owned Cision. Speculation abounds that Cision will be combined with Vocus if GTCR wins its bidding war against Meltwater for the company.

February 2013
Cision promotes North America chief executive Granat to president and CEO of the company, succeeding Hans Gieskes.

June 2012
BurrellesLuce buys the US print monitoring operations of Cision for $2 million. That same month, Dow Jones & Company and Cision settle a claim that the latter reproduced Dow Jones’ news content without authorization.

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