Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 15/12/15

More CEOs on Twitter; Ketchum launches Gen-Z offering; Parker Pen's plan to stay relevant; women key to India's potential; rare Star Wars memorabilia; trading oil; new Goldman report on bond market

The iconic Parker pen. The 127-year-old company is rebranding to stay relevant
The iconic Parker pen. The 127-year-old company is rebranding to stay relevant

For business leaders, Twitter proving a powerful communications tool

CEOs are increasingly seeing the value of communicating directly about business announcements, crisis comms and personal thoughts, says senior Twitter exec

So long, millennials: Ketchum launches Generation Z-focused offering

The Omnicom agency is explaining to clients the differences between the millennial generation and consumers born in 1998 or later.

Parker's plan to keep luxury pens relevant in the digital age

While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn't be more relevant at a time when people find it harder than ever to collect their thoughts. 

Women key to unlocking India's growth

Women make up almost half of India's 1.2 billion population, yet their economic potential has been largely ignored. Now, economists say women could hold the key to the future growth of Asia's third-largest economy.

Rare 'Star Wars' memorabilia snatches US$500,000 at auction

Those old action figures collecting dust in your attic could be worth a fortune, if you kept them in the package.

Are you brave enough for this commodity trade?

With crude oil prices below $40 a barrel and still falling, it's a courageous trader who wants to boost his commodity exposure. But for those that do, ICBC Standard Bank has a novel suggestion.

Goldman: High-yield bond mess to hit these stocks

The S&P 500 dropped 4 percent last week amid fears that losses in the high-yield bond market would spill over to the stock market. In a new report, Goldman Sachs warned clients about equities that may be the first to feel this junk bond pain.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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