Your call: Who's more important to your brand - influencers or journalists?

What would your clients or brand managers prefer, a hit in The Wall Street Journal or a mention by a beloved YouTube or Vine star?

YouTube premiered its Rewind 2015 video this week. The annual recap was full of the influencers who have become marketing darlings for reaching young consumers on behalf of products from consumer packaged goods to beauty products.

But have influencers surpassed journalists as brands’ top targets? (Two top marketers debated the topic this summer). Have your say below or tweet at @PRWeekUS with your answer.

Would you like to post a comment?

Please Sign in or register.