The 5 stories PR pros need to know on Thursday morning, 12.10.2015

VW execs detail how scandal began; Facebook at Work coming soon; Next Fifteen acquires creative firm; Class-action lawsuit against Uber expands; Zuckerberg says Muslims welcome on Facebook.

Volkswagen execs: How our emissions crisis happened
Executives from the German automaker said Thursday that the company’s wide-ranging emission scandal came about in part because engineers could not figure out how to comply with US standards a decade ago. They vowed to find the staffers responsible for starting the crisis.


Coming soon: Facebook at Work
Facebook executives told Reuters the company plans to launch Facebook at Work, a version of the social network that it says will boost productivity at the office, in the coming months. The anti-procrastination version of Facebook has been in tests for a year.

Next Fifteen acquires UK-based creative firm
The parent of Text100 and M Booth said Thursday morning that it has acquired creative agency ODD Communications after hinting at the deal on Tuesday. The holding company also said it has set money aside for more deals.

Growing headache for Uber in California
A judge in California ruled to allow a class-action lawsuit against Uber to expand. The suit is challenging the company’s classification of its drivers as contractors, instead of employees, which would require Uber to provide them with benefits and to cover more expenses.

Zuckerberg: Muslims always welcome on Facebook
Facebook CEO Mark Zuckerberg is the latest bold-face name to repudiate Donald Trump’s comments on Muslims, saying late Wednesday that they are "always welcome" on the social network. Boxing legend Muhammed Ali also responded to the Republican frontrunner.

I want to add my voice in support of Muslims in our community and around the world.After the Paris attacks and hate...

Posted by Mark Zuckerberg on Wednesday, December 9, 2015

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