PRWeek US Awards 2016 shortlist revealed

These are the 155 finalists for the 2016 PRWeek US Awards. The winners will be revealed at a dinner in New York City on March 17, 2016.

The PRWeek Awards celebrate the very best corporate, agency, nonprofit, and education teams, and the work they produced during the awards' entry period. Each award is highly coveted and the competition to claim them is intense. The 2016 shortlist is as follows:

 

Arts, Entertainment, Sports & Media Campaign of the Year

Sponsor: Blue Collar Productions

Big Machine Label Group and PCH Films
Glen Campbell...I'll Be Me: Spotlighting a Music Icon's Battle with Alzheimer's Disease

Edelman and Unilever/Axe
AXE White Label: A Coming of Age for America’s Biggest Men’s Grooming Brand

French | West | Vaughan and Wrangler Network
Wrangling a New Digital Frontier

Ketchum and Truth Initiative
Left Swipe Dat by Truth

MSL Group and Netflix
Netflix: It's OK to Spoil

 

Best Use of Analytics

Sponsor: Southwest Airlines

Cohn & Wolfe and Sonic Drive-In
Sonic Limeades for Learning

Brandwatch and Monster
Love/Hate Job Sentiment Analysis

Edelman and Unilever Dove Men+Care
Dove Men+Care Real Strength Campaign

Text100 and Adobe
Adobe Digital Index: Predicting the Future with Data

Text100 and KAYAK
KAYAK 2015 Travel Hacker Guide

 

Best Use of Broadcast/Film/Video

Edelman and American Egg Board
Wake up to Eggs with Bacon

Edelman and Arby’s Restaurant Group
Arby's Flaunts New Brown Sugar Bacon with Launch of Vegetarian Support Campaign

Edelman and Church & Dwight/Trojan
Trojan 50 Shades of Real Pleasure: A Parody

Ketchum and ConAgra Foods
A Four-Foot View of Child Hunger in America

Porter Novelli, Vossler and T-Mobile
T-Mobile Pets Unleashed

 

Best Use of Social Media/Digital

Sponsor: Pfizer

Edelman and Adobe
Adobe Photoshop Halloween Murder Mystery Activation

Edelman and Wildlife Conservation Society
Wildlife Conservation Society: 120 Ways NY is Wild

Golin and McDonald's
Our Food. Your Questions. How McDonald’s Opened Up On Its Biggest Misperceptions

MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl

WE Communications, Grey New York, Mindshare and Volvo Cars of North America
Volvo Interception

 

Boutique PR Agency of the Year

Henson Consulting

John Doe Communications

Kyne

Praytell

RockOrange

 

Business-to-Business Campaign of the Year

FleishmanHillard and Avaya
Avaya's Translating Tech Campaign

G&S Business Communications and Syngenta
Acuron Corn Herbicide: A Step Change in Weed Management

PPR Worldwide and Dell
Dell gets women entrepreneurs future ready

Text100 and Cisco
How Apple, Jimmy Kimmel, and The Martian Helped Revive Cisco Collaboration

WPP (Direct Impact/Burson-Marsteller) and Ford Motor Company
Truth About Transit

 

Cause-Related Campaign of the Year

Edelman and Dove/Unilever
#SpeakBeautiful

Ketchum and Michelin
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness

Ketchum, ConAgra Foods, and ConAgra Foods Foundation
Hunger Free Summer Tell-A-Thon

Southwest Airlines
Project LUV Seat: Repurpose with Purpose

Spong and H&R Block
H&R Block Budget Challenge Earns Major Dividends

 


Community Relations Campaign of the Year

Ketchum and Michelin
Beyond the Driving Test - Michelin Puts Air in Teens’ Tire Awareness

MasterCard
Girls4Tech

Porter Novelli and San Diego International Airport
Planning the Future of Terminal 1 at SAN

Spong and H&R Block
H&R Block Budget Challenge Earns Major Dividends

Taylor and Allstate Insurance Company
Allstate's Ride For Awareness

 

Consumer Launch Campaign of the Year

Coyne PR and Red Robin Gourmet Burgers & Brews
Red Robin Tries to Rope in the Pope for Lent Promotion

Golin and McDonald's USA
McDonald’s Brings Back Hamburglar

Interfuse Communications and Nesquik
Quik Wins – Nestlé Steps Out On A Sweet Debate

Ketchum and H&R Block
H&R Block Takes the Sticker Shock Out of the ACA

M Booth and The Macallan
A Rare Opportunity: Leading a Revolution in the World of Whisky

 

Corporate Branding Campaign of the Year

Sponsor: Bayer Corporation

Allidura and Johnson's
Johnson’s So Much More

Golin/IW Group, BBDO-SF (creative) and Wells Fargo
Wells Fargo Celebrates the Hard Work in Everyone

Ketchum and General Mills
Big G; Big Changes; Big Results

Shift Communications and Treehouse
Re-coding the Media Conversation

Spong and Arla Dofino
Arla Celebrates #GooeyGoodness

 

Crisis or Issues Management Campaign of the Year

Sponsor: Ogilvy Public Relations

Burson-Marsteller and Entergy Wholesale Commodities
Indian Point Transformer Failure and Response

Burson-Marsteller and Texas Health Resources
The First Case of Ebola in the US

Porter Novelli and Almond Board of California
The Almond Industry Weathers the Drought

Porter Novelli, Mastermind Involvement Marketing, BBDO, and Bayer CropScience
Bayer North American Bee Care Program

Tumblr
Tumblr's Post It Forward

 

Global Campaign of the Year

Allidura and Johnson's
Johnson’s So Much More

Disney Consumer Products and Interactive Media
Star Wars Global Live Unboxing

Havas PR Global Collective and United Nations Foundation
A Global Collaboration Wins the Day for Climate Science

Kyne and Speak Up Africa on behalf of Africa United partners and CDC Foundation/Idris Elba
I’m No Hero: African Football (Soccer) Stars Unite to Support Ebola Healthcare Heroes

MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl

 

Healthcare Campaign of the Year

Chandler Chicco Agency, Genentech, and Novartis Pharmaceuticals Corporation
CIU & You Campaign with Vicki Lawrence

Golin and GSK Consumer Healthcare
Where There's a Will, There's a Why

M Booth and We-Vibe
Let’s Laugh About Sex

MSLGroup and Abbott
Similac's Sisterhood of Motherhood

Ogilvy Public Relations and Pfizer
Helping Smokers "Click to Quit" with Quitter’s Circle

 

In-house PR Team of the Year

Sponsor: Ketchum

Bayer

Center for Talent Innovation 

Cisco

JetBlue

Leo Burnett

 

Internal Communications Campaign of the Year

Sponsor: Makovsky

Burson-Marsteller and Walmart
The Associate Commitment: Enhancing the Workplace@Walmart

Cisco
Cisco Rocks Internal Communications Campaign of the Year

Edelman and General Electric
GE Unions Vote ‘Yes’ on Ratification

Gagen MacDonald and ThyssenKrupp North America
From 18 to One: Harmonizing Healthcare Plans at ThyssenKrupp

Ruder Finn and Novartis
Long Live Life Awards: Activating 80,000 Associates Through Recognition

 

Investor/Financial Communications Campaign of the Year

Brunswick Group and Medtronic
Medtronic Secures Shareholder Approval for High-Profile Acquisition of Covidien

Fitbit
Fitbit IPO

PadillaCRT and Allianz
Shifting Structure of the Modern American Family Reveals New Challenges for Financial Security

Privateer Holdings and Colehour and Cohen
Securing $75 Million and the First Institutional Investor in Legal Cannabis

Spark PR and Verizon Ventures
Verizon Ventures: Raising Internal and External Visibility

 

Large PR Agency of the Year

Burson-Marsteller

Cohn & Wolfe

Edelman

Golin

Weber Shandwick

 

Midsize PR Agency of the Year

Sponsor: MSLGROUP

Allison+Partners

Coyne PR

LaunchSquad

M Booth

Olson Engage

 

Multicultural Marketing Campaign of the Year

Coyne PR and USA Swimming Foundation
USA Swimming Foundation Makes a Splash within the Multicultural Community

H+M Communications and Universal Pictures
Straight Outta Compton: The NWA Story – Driving Bicoastal Box Office Success through Latinos Wit Attitude

MSLGroup and Hass Avocado Board
Serving Up Fresh Relevance for Health Benefits of Aguacate

MSLGroup and United Soybean Board
Soy Para Soy: Building Awareness for a Hispanic Pantry Staple (Translated: I am for Soy)

PadillaCRT and Be The Match
It’s On You: Inspiring the African-American  Community to Step Up and Save Lives

 

Nonprofit Campaign of the Year

Clinton Foundation and Droga5
Not There

Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick, 92nd Street Y, and the United Nations Foundation
#GivingTuesday: The Day the World Gave Back

Edelman and Lambda Legal
One Million Reasons to Say #IDO

Jones PR and National Down Syndrome Society
National Down Syndrome Society Able Act 2014

Ketchum and Truth Initiative
Left Swipe Dat by Truth

 

PR Education Program of the Year

Sponsor: PadillaCRT

DePaul University

Georgetown University

Syracuse University

University of Florida

West Virginia University

 

PR Product/Service of the Year

Brandwatch
Brandwatch Analytics

Coyne PR
Coyne Connect – Activating Influencer Engagement

FleishmanHillard
Organizing Principle

FleishmanHillard and General Motors
Social Content Compass

Zeno Group
The Human Project

 

PR Professional of the Year – Agency

Dale Bornstein
M Booth

Rob Flaherty
Ketchum

Aedhmar Hynes
Text100

Wendy Lund
GCI Health

Karen van Bergen
Porter Novelli

 

PR Professional of the Year – In-House

Sponsor: Zeno Group

Catherine Blades
Aflac

Jessica Hoffman
SquareTrade

Ray Kerins
Bayer

Emily Lenzner
Atlantic Media

Jerry Nappi
Entergy Wholesale Commodities



PR Student of the Year

Sponsor: Toyota

Manuela Carvajal
Florida International University

Hattie Hoskins
Elon University

Zach Hrubic
Seton Hall University

Nicole Lundberg
Texas Tech University

Natasha Paulmeno
University of Maryland

 

Product Brand Development Campaign of the Year

Sponsor: Hill+Knowlton Strategies

Edelman and Church & Dwight/Trojan
Trojan 50 Shades of Real Pleasure: A Parody

Golin and McDonald's
Our Food. Your Questions. How McDonald’s Opened Up On Its Biggest Misperceptions

MSLGroup and Abbott
Similac's Sisterhood of Motherhood

MSLGroup and P&G Always
Bringing a Confidence Movement to Life #LikeAGirl

Olson Engage and Skittles
Marshawn Lynch's Skittles Press Conference

 

Promotional Event of the Year

Finn Partners and Greater Fort Lauderdale Convention & Visitors Bureau
Love is Love LGBT Marriage Equality Wedding Event

Ketchum and 7-Eleven
BYO Cup Day: You Bring the Cup, We Fill it Up

M Booth and Campari
Putting Spirited Creativity on Tap for Sales and Charity with Negroni Week

Porter Novelli and Mars Food North America, Seeds of Change
Endangered Eats

Spong and BJ's Restaurant & Brewhouse
BJ's Restaurant & Brewhouse welcomes Baby Quinoa as its newest arrival

 

Public Affairs Campaign of the Year

Sponsor: Ford Motor Company

Direct Impact and Share Our Strength
"I Wish my Legislator Knew..."- A Grassroots Campaign to Reform the National Summer Meals Program

Glover Park Group and The Stop Mega Comcast Coalition
Stop Mega Comcast Coalition Campaign

Ketchum and Michelin
Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness

MP&F Public Relations and Red White and Food coalition made up of Tennessee statewide retailers
Red White and Food Campaign To Bring Wine to Tennessee’s Retail Food Stores

Ogilvy Public Relations and Covered California
Covered California Second Open Enrollment: "I’m In"

 

Public Sector Campaign of the Year

FleishmanHillard and Illinois Department of Insurance
Get Covered Illinois: Staying Covered

Ogilvy Public Relations and Brand USA
Inviting the World to Discover America One Story at a Time

Ogilvy Public Relations and Covered California
Covered California Second Open Enrollment: "I’m In"

Porter Novelli and San Diego International Airport
Planning the Future of Terminal 1 at SAN

Weber Shandwick and Maryland Health Benefit Exchange
Relaunch of Maryland Health Connection

 

Small PR Agency of the Year

Sponsor: FleishmanHillard

Bateman Group

Deveney

Highwire Public Relations

ReviveHealth

Walker Sands Communications

 

Technology Campaign of the Year

10Fold Communications and Bitglass
Bitglass "Where's Your Data?" Campaign

M Booth and We-Vibe
Let’s Laugh About Sex

OSK Marketing & Communications and Freightliner Trucks
Freightliner Inspiration Truck World Premiere

Spong and Genuine Thermos Brand
Overnight Coffee  Challenge Heats Up Genuine Thermos Brand

SquareTrade
Samsung Breakability – Does it Bend?

 

Young PR Professional of the Year

Sponsor: Edelman

Lisa Anderson
Harris County Constable, Precinct 5

Heather Bartman
Fahlgren Mortine                

John Patrick Harrington
LaunchSquad                           

Kate Urbach
Havas PR North America

Stefanie Urso
Voya Financial

 

PR Student of the Year

Sponsor: Toyota

The shortlisted students for this award will be selected by a separate judging panel in January

 

Communicator of the Year

Sponsor: Johnson & Johnson

In a category introduced in 2013 by PRWeek, the Judges Chair and PRWeek editor-in-chief will select the outstanding communicator in the period covered by this year's Awards. The individual could come from within or outside the PR industry

 

PR Agency of the Year

Sponsor: TV Access

Candidates are the respective winners of the Boutique, Small, Midsize, and Large PR Agency of the Year awards. The winner will be announced at the Awards ceremony on March 17

 

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 17.

After each of the campaign awards has been determined, the Judges chair and PRWeek's editor-in-chief convene to discuss those entries in depth. The group is narrowed down to a final five and, from those, the PRWeek Campaign of the Year is selected.

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