Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 03/12/15

Myanmar PR possibilities; Publicis Groupe restructures; South Korea growth; IMF losers; India coal fires

Myanmar brimming with PR possibilities in new era of democratic optimism

In the latest of PRWeek Asia's monthly country spotlights, we assess the economic outlook, the media landscape and the opportunities for PR in Myanmar

Publicis Groupe restructures into four solutions hubs

MSLGroup will be part of the Publicis Communications hub, led by Arthur Sadoun - each hub will share tools, platforms, and services to reduce costs.

Integrated wins, brand newsrooms lose

Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on?

South Korea Q3 GDP revised up slightly

South Korea's economy grew a seasonally adjusted 1.3 percent during the July-September quarter from the previous three-month period.

Who loses when the renminbi joins the IMF basket?

The International Monetary Fund's decision to include the renminbi in its reserve currency basket is a major benchmark in China's push to internationalize its currency, but it could also be a sign of decline for the currencies it is replacing.

This india coalfield has been on fire for 100 years

One of India's largest and most productive coal fields is also home to some of the longest-burning fires in the world.

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