The 7 stories PR pros need to know on Wednesday morning, 12.2.2015

Yahoo's board considers next steps; Widespread praise for Zuckerbergs' donation; Starbucks responds to E. coli scare; Hillary Clinton embraces Quora.

Yahoo HQ (Image via Wikimedia Commons).
Yahoo HQ (Image via Wikimedia Commons).

What’s next for Yahoo?
The board of the one-time Silicon Valley heavyweight will consider drastic measures like selling off its core Internet business or its 15% stake in Alibaba during meetings this week. The discussions will also shine a spotlight on Marissa Mayer’s tenure as CEO.

Widespread approval for hefty Zuckerberg donation…
The decision by Mark Zuckerberg and his wife to donate 99% of their stock in Facebook in honor of the birth of their daughter is receiving broad acclaim on and off the social network. The couple announced the gift in a long note posted on the social media platform.


…While his group FWD.us plans 2016 push
Meanwhile, the Zuckerberg-backed FWD.us group is planning its immigration-reform message for the 2016 presidential election cycle. The organization could spend as much as $10 million on  TV and digital advertising, polling, and research, according to Politico.

Starbucks responds to E. coli scare
The coffee chain is pulling holiday turkey sandwiches from shelves in stores in California, Oregon, and Nevada because they contain celery linked to an outbreak that sickened 19 people at Costco. Starbucks says no customers have come down sick.

FIFA sponsors flex muscles
Coca-Cola, Anheuser-Busch, Visa, and other FIFA sponsors say they want independent oversight of the international soccer body’s reform process. The scandal-ridden organization’s executive committee is meeting this week.

HuffPo: ExxonMobil response misses the mark
Crisis experts tell The Huffington Post that ExxonMobil’s reply to a critical report by Columbia University journalists was a misfire because it sounded more like a series of threats than an academic response. Also, Bloomberg looks at critics’ attempts to turn Big Oil into the new Big Tobacco.

Clinton embraces Quora
Hillary Clinton — the Associated Press and other news outlets dropped the "Rodham" this week — is using Quora to interact with the public, answering questions on how to make prescription drugs more affordable and Planned Parenthood on the Q&A website. 

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