Featured in this issue:
• Best Places to Work – PRWeek talks to industry pros about the importance of creating a collaborative and efficient work environment. Companies that strive to build an environment that considers work/life balance, career development, training, and office culture will also be recognized across agencies and brands that, based on feedback from associates, set the industry standard.
• PRWeek Hall of Fame – PRWeek will honor GE’s Gary Sheffer, Southwest Airlines’ Ginger Hardage, Ruder Finn’s David Finn, Cargill’s Mike Fernandez, Joele Frank of Joele Frank, Wilkinson, Brimmer, Katcher, and Betsy Plank, formerly with AT&T, Illinois Bell, and Daniel J. Edelman. Find out how each of these PR legends redefined the communications industry and mentored generations of comms pros.
Discovery Education CMO Lori McFarling discusses creating partnerships that help companies build brand equity in the education space.
Atlanta Hawks CEO Steve Koonin talks about corruption in sports and the franchise’s efforts to tackle diversity.
Yoga Journal’s Carin Correll unveils the brand’s strategy to engage new enthusiasts and leverage digital to reach new demographics.
The US Chamber of Commerce’s Tom Collamore writes about how campaigns and issue advocates are using nontraditional communications strategies and tools to support election goals.
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