Edelman lands UK brief for social media tool Crimson Hexagon

Edelman has won a retained brief with enterprise social media analytics software firm Crimson Hexagon to provide press office services in the UK.

The contract was won following a competitive pitch, and is effective today (1 December).

Edelman succeeds Lansons, which was appointed to run PR for Crimson Hexagon in January this year.

Crimson Hexagon has a built-in data library hosting more than 750 billion social posts, and works with brands including Legal & General, EE, O2, the Post Office and Saatchi & Saatchi and VML.

The firm was founded in Boston, Massachusetts in 2007.

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